The shape of the problem
On a busy Friday the studio juggled three messengers, two notebooks and an Excel sheet for weddings. Quotes for the same bouquet came out with different prices depending on who answered. Two weddings were lost that month not because of the price — because the reply came two days too late.
What we changed
All chats now arrive in one inbox tied to the customer card. Wedding proposals are built from recipes — the system counts every stem and shows the margin live. The proposal goes out as a branded link in WhatsApp; the bride opens it on the phone within minutes.
What it changed in numbers
Time from inquiry to proposal dropped from ~36 hours to under 40 minutes. Wedding margin became visible during the call, not after the event. Repeat orders rose because the date reminders started landing on time.
What was hard
The hardest part wasn't the system — it was deciding to let go of the parallel notebooks. We migrated three months of orders from Excel in one afternoon; the team mostly retrained itself by Wednesday.